Diploma in Business Marketing

About Course

Welcome to the Diploma in Business Marketing, a comprehensive program designed to equip you with the essential knowledge and skills needed to excel in the dynamic field of marketing. Through twelve meticulously structured modules, this course will take you on a journey from understanding the fundamental concepts of marketing to mastering advanced techniques for building relationships and driving sales. Whether you are a budding entrepreneur, a marketing professional, or someone looking to enhance their business acumen, this diploma will provide you with the tools and strategies needed to succeed in today’s competitive market.

Gain a comprehensive overview of marketing principles and concepts.
Understand the various components of the marketing environment and their impact on business strategies.
Learn how to identify and segment markets to target specific consumer groups effectively.
Explore consumer behaviour theories and their implications for marketing strategies.
Master the art of conducting market research to gather valuable insights and inform decision-making.
Develop skills in marketing planning, including setting objectives, developing strategies, and allocating resources.
Discover the power of storytelling in marketing and how it can be used to engage customers and build brand loyalty.
Learn how to effectively promote marketing webinars to reach and engage your target audience.
Understand the importance of creativity and innovation in marketing and learn techniques for fostering innovation at both individual and group levels.
Explore techniques for maximizing sales and building long-term relationships with customers.
Gain insights into relationship-building strategies and effective sales techniques to close deals and drive revenue.

Course Content

Module 1 – Marketing: An Overview

Marketing: An Overview

10:00

Module 2 – What is a Marketing Environment?

Module 3 – Markets and Market Segmentations

Module 4 – Consumer Behaviour

Module 5 – Market Research

Module 6 – Marketing Planning

Module 7 – Story Marketing for Small Business

Module 8 – Promoting a Marketing Webinar

Module 9 – Understanding Creativity & Innovation

Module 10 – Individual and group innovation techniques for creativity

Module 11 – Techniques for Maximum Sales

Module 12 – Building Relationships and Getting the Sale

Student Ratings & Reviews

4.0

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Nafiza Abuyan

6 months ago

Understood a lot

Diploma in Business Marketing

About Course

What Will You Learn?

Course Content

Module 1 – Marketing: An Overview

Marketing: An Overview

Module 2 – What is a Marketing Environment?

What is a Marketing Environment?

Module 3 – Markets and Market Segmentations

Markets and Market Segmentations

Module 4 – Consumer Behaviour

Consumer Behaviour

Module 5 – Market Research

Market Research

Module 6 – Marketing Planning

Marketing Planning

Module 7 – Story Marketing for Small Business

Story Marketing for Small Business

Module 8 – Promoting a Marketing Webinar

Promoting a Marketing Webinar

Module 9 – Understanding Creativity & Innovation

Understanding Creativity & Innovation

Module 10 – Individual and group innovation techniques for creativity

Individual and group innovation techniques for creativity

Module 11 – Techniques for Maximum Sales

Techniques for Maximum Sales

Module 12 – Building Relationships and Getting the Sale

Building Relationships and Getting the Sale

Keep Updated About Our Course

Merit Academy

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